My Approach
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What Really Happens When You Scale
Every founder I’ve worked with — from first-time CEOs to seasoned operators — hits the same three shifts.
The Builder Shift
What got you here won’t get you there.
The hands-on, heroic, hyper-competent version of you needs to grow into someone who leads adults, not crises.
Culture Drift
When success outpaces connection, tiny behaviours become expensive patterns.
People stop speaking up.
Teams pull in different directions.
Trust erodes quietly until it suddenly doesn’t.
The Quiet Burnout
Everything looks fine on the outside.
On the inside, you’re exhausted, wired, overstretched, and carrying more than you can admit.
Scaling amplifies unresolved pressure.
These shifts aren’t signs of failure.
They’re signs of growth.
They’re invitations to evolve into the founder your company actually needs.
My Method
Scaling is an emotional, operational, and identity challenge.
So my method is simple, human, and designed for real life.
1. Stop the Bleed
We stabilise the thing that hurts the most.
Runway stress.
Co-founder tension.
Team friction.
Decision overload.
Whatever’s burning — we contain it fast so you can breathe again.
2. Operate With Clarity
Once the fires are controlled, we rebuild your internal operating system.
This is where leadership shifts from reactive to intentional.
We work on:
• the decisions you avoid
• the boundaries you don’t set
• the conversations you soften
• the priorities you distort under pressure
• the version of you that people see vs the version you feel inside
This creates the emotional and operational stability your team needs.
3. Heal the Founder
Not in a woo-woo way.
In a practical, grounded, adulthood way.
We look at the patterns you’ve outgrown:
over-functioning, over-owning, over-proving.
We rebuild your leadership from a place of calm authority instead of heroic hustle.
A healthier founder leads to a healthier company.
Every. Single. Time.
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How We Work Together
No courses.
No funnels.
No cookie-cutter frameworks.
Just real conversations, real clarity, and real change.
1:1 Coaching
Deep work on leadership, identity, and decision-making.
High-stakes support when things get loud.
Simple systems that reduce chaos.
A calmer, clearer version of you.
Founder Circles
A small group of founders telling the truth — not polished, not performative.
A space to reflect, reset, and lead better.
Retreats
Global gatherings to pause, breathe, and reconnect with why you started in the first place.
Scaling requires perspective. Retreats give you back your horizon.
Who I Work Well With
Founders with something real on the table:
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post-PMF
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Series A/B
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teams of 10–50 heading into their next evolution
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high expectations
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high pressure
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the willingness to grow as fast as their company
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If you want someone to cheerlead you, that’s not me.
If you want honest, intelligent conversations that make everything clearer — we’ll work well together.
Scaling changes everything.
Including you.
Founders don’t come to me because things are broken.
They come because things are working, and that’s the problem.
Growth brings noise.
Noise brings complexity.
Complexity exposes every crack that stayed hidden during the early years.
Suddenly the company you love is pulling you in twelve directions.
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Your team wants more clarity.
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Your investors want more certainty.
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Your calendar wants your soul.
And inside, there’s a quiet voice whispering:
“I don’t think my old way of leading will get us through the next stage.”
That moment is the beginning of real leadership.
It’s also the beginning of our work together.