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Thinking Out Loud
Explore Bonny’s work, ideas and insights


How to Charge More Without Losing Customers
Most founders undercharge out of fear. This blog unpacks how to charge more without losing customers by focusing on value, not cost, and shows how to price for trust, not resistance.
2 min read


How to Hire the Right Team: Avoid the Founder Hiring Trap
You just raised millions, but your next hire could make or break everything. This post breaks down how to hire the right team, avoid the dream-hire trap, and build a culture that scales without burning your runway.
3 min read


What Would You Do If Money Didn’t Matter? It’s Not a Midlife Crisis
Ever wake up thinking “Is this it?” You’re not alone. Learn how Ikigai unlocks clarity, purpose, and joy — and how you can experience it live in Sydney.
2 min read
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