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Thinking Out Loud
Explore Bonny’s work, ideas and insights


Founder Emotional Triggers: The Hidden Reason Your Startup Is Stalling
Your startup may not be stalling because of strategy. It may be your founder emotional triggers quietly limiting scale.
4 min read


The Founder Firing Decision: How to Handle It as You Scale
The founder firing decision is rarely about incompetence. It is about stage mismatch and leadership maturity. Here is how to handle it without damaging your company or your integrity.
4 min read


Board Meeting Confidence: How CEOs Report Bad Quarters Without Losing Authority
Board meeting confidence is not about dominance. It’s about clarity. Here’s how to report a bad quarter and lead without shrinking.
2 min read


Why High-Stakes Sales Meetings Are Never About Logic
High-stakes sales meetings are rarely decided by logic. This article explains why buyers decide emotionally first, how trust shapes outcomes, and what founders must change to stop losing deals.
5 min read


Why Pricing Feels Weird After Proof of Concept
Pricing after proof of concept often feels uncomfortable for founders. This article explains why pricing gets harder after POC and what must change to scale successfully.
5 min read


When the Startup Growth Phase Stops Feeling Exciting
If your startup feels less exciting and more repetitive lately, you’re not failing. You’ve entered the startup growth phase most founders misunderstand.
3 min read


Why Raising Prices Isn’t the Scary Part After Product Market Fit
Raising prices after product–market fit feels scary for most founders. Not because pricing is hard, but because ending the early relationship is. This post explains why underpricing is usually a boundary problem, not a pricing one.
3 min read


Selling Like a Startup Is Breaking Your Growth
If pricing suddenly feels awkward after your first real round, you may still be selling like a startup to a buyer who has already changed. This post explains why that shift breaks growth and how to fix it.
4 min read


Advice to My 30-Year-Old Self: What I Wish I Knew When I Was Building My Startup
If I could talk to my 30-year-old self, I wouldn’t give business tactics. I’d talk about focus, relationships, burnout, and the quiet mistakes that affect startups more than strategy.
4 min read
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