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Thinking Out Loud
Explore Bonny’s work, ideas and insights


Anti-Imposter Delegation Workflow
Turn self-doubt into a scale engine Whenever you feel imposter syndrome, copy-paste the following prompt into ChatGPT and replace the...
2 min read


Stop Selling Like a Founder: Build a Sales System That Scales
If your sales only work when you are in the room, you do not have a strategy. This guide shows you how to stop selling like a founder and build a system that scales.
3 min read


What Would You Do If Money Didn’t Matter? It’s Not a Midlife Crisis
Ever wake up thinking “Is this it?” You’re not alone. Learn how Ikigai unlocks clarity, purpose, and joy — and how you can experience it live in Sydney.
2 min read


ChatGPT for CEOs: From Firefighter to Leader in 30 Days
ChatGPT for CEOs is more than a tech trick. It is a way to step out of firefighting and back into leadership. In this post, Bonny Morlak shares three AI loops that give founders clarity, restore decision power, and help them hire real owners so they can scale calmly and sustainably.
3 min read


Why Female-Led Startups Outperform (The Truth About DEI)
Why Female-Led Startups Outperform (The Truth About DEI) shows how diverse teams innovate faster, fix blind spots, and make startups more profitable.
2 min read


4 Signs of Product Market Fit (and 4 Fakes to Avoid)
Before you scale, make sure your demand is real. These 4 signs of product market fit separate lasting traction from startup theatre.
3 min read


Why Your Startup Feels Stuck (And How to Fix It)
Your startup is growing but feels stuck. This post explains why it happens and the one skill that gets you moving again.
2 min read


The Dark Truth About Chasing Money in Startups
Chasing money feels like progress, but it can quietly kill your startup. Here’s how to raise and scale without losing what matters.
2 min read


The Luck Formula for Founders
What if luck is not about chance, but alignment? This post breaks down how founders can build luck on purpose, no burnout required.
3 min read
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