top of page
Thinking Out Loud
Explore Bonny’s work, ideas and insights
Why Pricing Feels Weird After Proof of Concept
Pricing after proof of concept often feels uncomfortable for founders. This article explains why pricing gets harder after POC and what must change to scale successfully.
5 min read
When the Startup Growth Phase Stops Feeling Exciting
If your startup feels less exciting and more repetitive lately, you’re not failing. You’ve entered the startup growth phase most founders misunderstand.
3 min read
Why Raising Prices Isn’t the Scary Part After Product Market Fit
Raising prices after product–market fit feels scary for most founders. Not because pricing is hard, but because ending the early relationship is. This post explains why underpricing is usually a boundary problem, not a pricing one.
3 min read
Selling Like a Startup Is Breaking Your Growth
If pricing suddenly feels awkward after your first real round, you may still be selling like a startup to a buyer who has already changed. This post explains why that shift breaks growth and how to fix it.
4 min read
Advice to My 30-Year-Old Self: What I Wish I Knew When I Was Building My Startup
If I could talk to my 30-year-old self, I wouldn’t give business tactics. I’d talk about focus, relationships, burnout, and the quiet mistakes that affect startups more than strategy.
4 min read
Hard Dopamine vs Cheap Dopamine: How to Reprogram Your Brain to Get Shit Done
If you feel distracted, foggy, or unmotivated, you’re not broken. You’re burning cheap dopamine and starving hard dopamine. This article explains how to reprogram your brain to get shit done again.
3 min read
Stop Approving Decisions (Do This Instead)
Stop approving decisions as your company scales. This article explains why approval mode slows founders down and how veto mode restores speed without losing quality.
3 min read
Why Dopamine Addiction Is Making Hard Things Impossible for Founders
Your brain is being hijacked. If hard things feel harder than they used to, dopamine addiction may be draining your motivation. Here is what is happening inside your mind, and how to reset your ability to do the work that matters.
4 min read
How I Work With Founders
Clarity. Calm. Adult leadership. Real growth. Founders don’t come to me because things are smooth. They come because something finally snapped: the team is growing faster than the systems, culture is drifting, decisions feel heavier, investors want clarity, and you’re quietly wondering if you are now the bottleneck. Good. That’s the moment where everything can actually change. I coach founders through the messy middle — the stage where your old operating system stops working
2 min read
bottom of page