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Thinking Out Loud
Explore Bonny’s work, ideas and insights
Hire Slow, Fire Fast
The worst hire isn't always the person who can't do the job. Sometimes it's the person who can, but quietly makes your company a worse place to work. Learn why founders ignore hiring red flags and how to tell the difference between instinct, discomfort, and your own history.
3 min read
Why Loyalty Can Destroy Your Startup
Holding on to people can feel like the loyal thing to do. But when a company outgrows a role, avoiding the conversation doesn't protect anyone. It may be the very thing putting the entire business at risk.
2 min read
Why Your Startup Needs to Survive Without You
Most founders believe their company can't function without them. But what if that belief is actually slowing the business down? Here's why stepping away might be the most valuable leadership test you'll ever take.
2 min read
The Most Expensive Person on Your Leadership Team Isn't the Worst Performer
The biggest threat to your leadership team isn't always poor performance. Sometimes it's someone who's simply "good enough." Here's why founders avoid the conversation, and why waiting only makes it harder.
2 min read
Why Great Leadership Meetings Are Usually the Shortest Ones
Most leadership meetings feel productive because they're busy. But busy doesn't create clarity. Here's why shorter, sharper leadership meetings lead to better decisions and a more focused company.
3 min read
Why Startup Wins Sometimes Feel Like Losses
Many founders experience an unexpected emotional reaction when good things happen at the wrong time. Here's why bad timing can make success feel like failure and how to avoid the trap.
3 min read
Mid-Year Business Review: The Founder's Guide to Rebuilding Trust in H2
A mid-year business review is about more than numbers. It's an opportunity to build trust, identify blind spots, and create a stronger plan for the second half of the year. Here's how founders can use this moment to lead with clarity instead of stories.
3 min read
The Founder Focus Problem Is Not What You Think
Most founders believe they have a productivity issue. In reality, the real problem is not systems, apps, or time management, but the inability to protect attention from constant external demands.
4 min read
The Hidden Problem with Founder Advice
We love studying successful founders. Podcasts, books, interviews, and social media give us endless access to the habits and thinking of people who built remarkable companies. The problem is that success stories only show us one side of the equation. Before copying another founder's playbook, there's a question worth asking.
3 min read
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