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Thinking Out Loud
Explore Bonny’s work, ideas and insights
Hard Dopamine vs Cheap Dopamine: How to Reprogram Your Brain to Get Shit Done
If you feel distracted, foggy, or unmotivated, you’re not broken. You’re burning cheap dopamine and starving hard dopamine. This article explains how to reprogram your brain to get shit done again.
3 min read
Stop Approving Decisions (Do This Instead)
Stop approving decisions as your company scales. This article explains why approval mode slows founders down and how veto mode restores speed without losing quality.
3 min read
Why Dopamine Addiction Is Making Hard Things Impossible for Founders
Your brain is being hijacked. If hard things feel harder than they used to, dopamine addiction may be draining your motivation. Here is what is happening inside your mind, and how to reset your ability to do the work that matters.
4 min read
How I Work With Founders
Clarity. Calm. Adult leadership. Real growth. Founders don’t come to me because things are smooth. They come because something finally snapped: the team is growing faster than the systems, culture is drifting, decisions feel heavier, investors want clarity, and you’re quietly wondering if you are now the bottleneck. Good. That’s the moment where everything can actually change. I coach founders through the messy middle — the stage where your old operating system stops working
2 min read
Hiring for Scale: Why Most Startups Break Here and How to Fix It
Hiring for scale is where many startups lose momentum. This blog breaks down why fast hiring creates chaos, how to define roles with clarity, and the framework founders use to grow without breaking the company.
3 min read
Why Hard Work Stops Working for Founders during Scaling
Every founder hits the moment where hard work stops working. This blog explains why your instincts stop serving the company and how to shift into real leadership.
3 min read
Comfort Is the Enemy: Why Growth Feels So Uncomfortable
We spend our lives chasing comfort — but every breakthrough begins in discomfort. Learn how to grow without burning out.
2 min read
Before You Hire a Coach, Read This
Most founders rush to hire a coach when things get hard. But not all help is equal. Here’s how to know whether you need an advisor, a mentor, or a coach, and when each makes the biggest difference.
3 min read
How to Charge More Without Losing Customers
Most founders undercharge out of fear. This blog unpacks how to charge more without losing customers by focusing on value, not cost, and shows how to price for trust, not resistance.
2 min read
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