top of page
Thinking Out Loud
Explore Bonny’s work, ideas and insights


Why Raising Prices Isn’t the Scary Part After Product Market Fit
Raising prices after product–market fit feels scary for most founders. Not because pricing is hard, but because ending the early relationship is. This post explains why underpricing is usually a boundary problem, not a pricing one.
3 min read


Advice to My 30-Year-Old Self: What I Wish I Knew When I Was Building My Startup
If I could talk to my 30-year-old self, I wouldn’t give business tactics. I’d talk about focus, relationships, burnout, and the quiet mistakes that affect startups more than strategy.
4 min read


Hard Dopamine vs Cheap Dopamine: How to Reprogram Your Brain to Get Shit Done
If you feel distracted, foggy, or unmotivated, you’re not broken. You’re burning cheap dopamine and starving hard dopamine. This article explains how to reprogram your brain to get shit done again.
3 min read


Why Dopamine Addiction Is Making Hard Things Impossible for Founders
Your brain is being hijacked. If hard things feel harder than they used to, dopamine addiction may be draining your motivation. Here is what is happening inside your mind, and how to reset your ability to do the work that matters.
4 min read


Comfort Is the Enemy: Why Growth Feels So Uncomfortable
We spend our lives chasing comfort — but every breakthrough begins in discomfort. Learn how to grow without burning out.
2 min read


Timeboxing & Saying No: The Productivity Move That Changes Everything
Ever feel like your day disappears into meetings, messages, and mental clutter? This post breaks down how Timeboxing + Saying No can help you rebuild focus, protect your time, and finish your week feeling calm, clear, and complete.
4 min read


How to Be More Productive by Doing Less
Real productivity isn’t about doing more. It’s about doing less, with intention. This guide breaks down how to be more productive by doing less and building a system that protects your energy and focus.
2 min read


Imposter Syndrome for Founders: How to Turn Self-Doubt Into a Growth Map
Just closed funding but still feel like a fraud? You’re not alone. This blog unpacks imposter syndrome for founders, why self-doubt isn’t a weakness, and how to flip it into a growth map. Learn how to use doubt as RADAR for delegation and scaling smarter without burning yourself out.
2 min read


Founder First Hour: How Startup Leaders Can Reclaim Their Mornings
Most founders waste their sharpest brain on Slack and firefighting. The Founder First Hour framework shows how to protect mornings and scale without burning out.
2 min read


Stop Selling Like a Founder: Build a Sales System That Scales
If your sales only work when you are in the room, you do not have a strategy. This guide shows you how to stop selling like a founder and build a system that scales.
3 min read


What Would You Do If Money Didn’t Matter? It’s Not a Midlife Crisis
Ever wake up thinking “Is this it?” You’re not alone. Learn how Ikigai unlocks clarity, purpose, and joy — and how you can experience it live in Sydney.
2 min read


ChatGPT for CEOs: From Firefighter to Leader in 30 Days
ChatGPT for CEOs is more than a tech trick. It is a way to step out of firefighting and back into leadership. In this post, Bonny Morlak shares three AI loops that give founders clarity, restore decision power, and help them hire real owners so they can scale calmly and sustainably.
3 min read


The Dark Truth About Chasing Money in Startups
Chasing money feels like progress, but it can quietly kill your startup. Here’s how to raise and scale without losing what matters.
2 min read


The Luck Formula for Founders
What if luck is not about chance, but alignment? This post breaks down how founders can build luck on purpose, no burnout required.
3 min read


Work Smarter Not Harder: The Founder’s Guide to Staying Sane
Burnout isn’t a badge of honor. Learn how to work smarter not harder and build a business that doesn’t cost you your sanity.
2 min read


Why You’re Falling Behind (and How a Broken System Is to Blame)
Feeling behind? It’s not you, it’s your system. Learn how to build default momentum and reclaim your focus without burning out.
2 min read


Cash Flow Habits for Founders Who Want Sanity and Scale
Cash flow stress isn’t about how much you make. It’s about what you do with it. These 7 habits changed everything for my business.
3 min read


Timeboxing System for Founders Who Want Clarity, Not Chaos
Most founders don’t need another planner. They need clarity.
This post breaks down a simple timeboxing system for founders who are tired of reacting to every notification and want to start working on what truly matters. If your to-do list feels endless, this is how you take your focus (and your week) back.
3 min read


Founder Freedom Isn’t What You Think!
Startup founder burnout isn’t caused by failure. It’s caused by chasing success without clarity. Here's how to stop scaling your pain.
2 min read


Why Founders Burnout (And How Smart Ones Avoid It)
Burnout doesn’t always explode. Sometimes it fades in quietly. This post shows founders how to recover before they crash.
2 min read
bottom of page