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Thinking Out Loud
Explore Bonny’s work, ideas and insights
Why High-Stakes Sales Meetings Are Never About Logic
High-stakes sales meetings are rarely decided by logic. This article explains why buyers decide emotionally first, how trust shapes outcomes, and what founders must change to stop losing deals.
5 min read
When the Startup Growth Phase Stops Feeling Exciting
If your startup feels less exciting and more repetitive lately, you’re not failing. You’ve entered the startup growth phase most founders misunderstand.
3 min read
Selling Like a Startup Is Breaking Your Growth
If pricing suddenly feels awkward after your first real round, you may still be selling like a startup to a buyer who has already changed. This post explains why that shift breaks growth and how to fix it.
4 min read
Stop Approving Decisions (Do This Instead)
Stop approving decisions as your company scales. This article explains why approval mode slows founders down and how veto mode restores speed without losing quality.
3 min read
Hiring for Scale: Why Most Startups Break Here and How to Fix It
Hiring for scale is where many startups lose momentum. This blog breaks down why fast hiring creates chaos, how to define roles with clarity, and the framework founders use to grow without breaking the company.
3 min read
Comfort Is the Enemy: Why Growth Feels So Uncomfortable
We spend our lives chasing comfort — but every breakthrough begins in discomfort. Learn how to grow without burning out.
2 min read
Before You Hire a Coach, Read This
Most founders rush to hire a coach when things get hard. But not all help is equal. Here’s how to know whether you need an advisor, a mentor, or a coach, and when each makes the biggest difference.
3 min read
How to Charge More Without Losing Customers
Most founders undercharge out of fear. This blog unpacks how to charge more without losing customers by focusing on value, not cost, and shows how to price for trust, not resistance.
2 min read
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