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Thinking Out Loud
Explore Bonny’s work, ideas and insights


Why Disaster Planning Becomes a Leadership Problem
Most founders avoid disaster planning, not because it’s unimportant, but because it leads to a difficult conversation. Here’s why it becomes a leadership responsibility and how to handle it without breaking trust.
3 min read


Startup leadership: why you can’t step away from your company (and how to fix it)
Many founders struggle to step away from their company, not because systems are broken, but because of a deeper startup leadership challenge. Here’s how to fix it.
3 min read


Startup Simplicity: What Would You Do If It Was Easy?
Startup simplicity often disappears as companies grow, replaced by unnecessary complexity. This blog explores why founders make things harder than they need to be and how to return to clarity.
3 min read


Startup Breaking at 20 Employees: Why Everything Starts Slowing Down
There is a stage in every startup where things start to feel heavier. Not because the strategy is wrong, but because what worked before no longer scales. If your company feels harder to run as it grows, this might explain why.
3 min read


Startup Focus Strategy: Why Opportunities Are Killing Your Growth
The biggest threat to your startup is not competition or failure. It is opportunity. This article breaks down a simple startup focus strategy to help founders filter decisions and protect what truly drives growth.
2 min read


Why Missing Milestones Does Not Kill Your Next Funding Round
Most founders quietly worry that missing milestones will destroy their next funding round. In reality, investors rarely expect startups to hit every projection. What matters far more is credibility, clarity, and the ability to explain what actually happened inside the business.
3 min read


The Founder Firing Decision: How to Handle It as You Scale
The founder firing decision is rarely about incompetence. It is about stage mismatch and leadership maturity. Here is how to handle it without damaging your company or your integrity.
4 min read


Board Meeting Confidence: How CEOs Report Bad Quarters Without Losing Authority
Board meeting confidence is not about dominance. It’s about clarity. Here’s how to report a bad quarter and lead without shrinking.
2 min read


Why High-Stakes Sales Meetings Are Never About Logic
High-stakes sales meetings are rarely decided by logic. This article explains why buyers decide emotionally first, how trust shapes outcomes, and what founders must change to stop losing deals.
5 min read


Why Pricing Feels Weird After Proof of Concept
Pricing after proof of concept often feels uncomfortable for founders. This article explains why pricing gets harder after POC and what must change to scale successfully.
5 min read


When the Startup Growth Phase Stops Feeling Exciting
If your startup feels less exciting and more repetitive lately, you’re not failing. You’ve entered the startup growth phase most founders misunderstand.
3 min read


Why Raising Prices Isn’t the Scary Part After Product Market Fit
Raising prices after product–market fit feels scary for most founders. Not because pricing is hard, but because ending the early relationship is. This post explains why underpricing is usually a boundary problem, not a pricing one.
3 min read


Selling Like a Startup Is Breaking Your Growth
If pricing suddenly feels awkward after your first real round, you may still be selling like a startup to a buyer who has already changed. This post explains why that shift breaks growth and how to fix it.
4 min read


Advice to My 30-Year-Old Self: What I Wish I Knew When I Was Building My Startup
If I could talk to my 30-year-old self, I wouldn’t give business tactics. I’d talk about focus, relationships, burnout, and the quiet mistakes that affect startups more than strategy.
4 min read


Hard Dopamine vs Cheap Dopamine: How to Reprogram Your Brain to Get Shit Done
If you feel distracted, foggy, or unmotivated, you’re not broken. You’re burning cheap dopamine and starving hard dopamine. This article explains how to reprogram your brain to get shit done again.
3 min read


Stop Approving Decisions (Do This Instead)
Stop approving decisions as your company scales. This article explains why approval mode slows founders down and how veto mode restores speed without losing quality.
3 min read


Why Dopamine Addiction Is Making Hard Things Impossible for Founders
Your brain is being hijacked. If hard things feel harder than they used to, dopamine addiction may be draining your motivation. Here is what is happening inside your mind, and how to reset your ability to do the work that matters.
4 min read


Hiring for Scale: Why Most Startups Break Here and How to Fix It
Hiring for scale is where many startups lose momentum. This blog breaks down why fast hiring creates chaos, how to define roles with clarity, and the framework founders use to grow without breaking the company.
3 min read


Comfort Is the Enemy: Why Growth Feels So Uncomfortable
We spend our lives chasing comfort — but every breakthrough begins in discomfort. Learn how to grow without burning out.
2 min read


Before You Hire a Coach, Read This
Most founders rush to hire a coach when things get hard. But not all help is equal. Here’s how to know whether you need an advisor, a mentor, or a coach, and when each makes the biggest difference.
3 min read
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