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Thinking Out Loud
Explore Bonny’s work, ideas and insights


Why Raising Prices Isn’t the Scary Part After Product Market Fit
Raising prices after product–market fit feels scary for most founders. Not because pricing is hard, but because ending the early relationship is. This post explains why underpricing is usually a boundary problem, not a pricing one.
3 min read


Selling Like a Startup Is Breaking Your Growth
If pricing suddenly feels awkward after your first real round, you may still be selling like a startup to a buyer who has already changed. This post explains why that shift breaks growth and how to fix it.
4 min read


Advice to My 30-Year-Old Self: What I Wish I Knew When I Was Building My Startup
If I could talk to my 30-year-old self, I wouldn’t give business tactics. I’d talk about focus, relationships, burnout, and the quiet mistakes that affect startups more than strategy.
4 min read


Hard Dopamine vs Cheap Dopamine: How to Reprogram Your Brain to Get Shit Done
If you feel distracted, foggy, or unmotivated, you’re not broken. You’re burning cheap dopamine and starving hard dopamine. This article explains how to reprogram your brain to get shit done again.
3 min read


Stop Approving Decisions (Do This Instead)
Stop approving decisions as your company scales. This article explains why approval mode slows founders down and how veto mode restores speed without losing quality.
3 min read


Why Dopamine Addiction Is Making Hard Things Impossible for Founders
Your brain is being hijacked. If hard things feel harder than they used to, dopamine addiction may be draining your motivation. Here is what is happening inside your mind, and how to reset your ability to do the work that matters.
4 min read


Hiring for Scale: Why Most Startups Break Here and How to Fix It
Hiring for scale is where many startups lose momentum. This blog breaks down why fast hiring creates chaos, how to define roles with clarity, and the framework founders use to grow without breaking the company.
3 min read


Comfort Is the Enemy: Why Growth Feels So Uncomfortable
We spend our lives chasing comfort — but every breakthrough begins in discomfort. Learn how to grow without burning out.
2 min read


Before You Hire a Coach, Read This
Most founders rush to hire a coach when things get hard. But not all help is equal. Here’s how to know whether you need an advisor, a mentor, or a coach, and when each makes the biggest difference.
3 min read


How to Charge More Without Losing Customers
Most founders undercharge out of fear. This blog unpacks how to charge more without losing customers by focusing on value, not cost, and shows how to price for trust, not resistance.
2 min read


Timeboxing & Saying No: The Productivity Move That Changes Everything
Ever feel like your day disappears into meetings, messages, and mental clutter? This post breaks down how Timeboxing + Saying No can help you rebuild focus, protect your time, and finish your week feeling calm, clear, and complete.
4 min read


How to Be More Productive by Doing Less
Real productivity isn’t about doing more. It’s about doing less, with intention. This guide breaks down how to be more productive by doing less and building a system that protects your energy and focus.
2 min read


Imposter Syndrome for Founders: How to Turn Self-Doubt Into a Growth Map
Just closed funding but still feel like a fraud? You’re not alone. This blog unpacks imposter syndrome for founders, why self-doubt isn’t a weakness, and how to flip it into a growth map. Learn how to use doubt as RADAR for delegation and scaling smarter without burning yourself out.
2 min read


ChatGPT for CEOs: From Firefighter to Leader in 30 Days
ChatGPT for CEOs is more than a tech trick. It is a way to step out of firefighting and back into leadership. In this post, Bonny Morlak shares three AI loops that give founders clarity, restore decision power, and help them hire real owners so they can scale calmly and sustainably.
3 min read


Why Female-Led Startups Outperform (The Truth About DEI)
Why Female-Led Startups Outperform (The Truth About DEI) shows how diverse teams innovate faster, fix blind spots, and make startups more profitable.
2 min read


4 Signs of Product Market Fit (and 4 Fakes to Avoid)
Before you scale, make sure your demand is real. These 4 signs of product market fit separate lasting traction from startup theatre.
3 min read


Why Your Startup Feels Stuck (And How to Fix It)
Your startup is growing but feels stuck. This post explains why it happens and the one skill that gets you moving again.
2 min read


The Dark Truth About Chasing Money in Startups
Chasing money feels like progress, but it can quietly kill your startup. Here’s how to raise and scale without losing what matters.
2 min read


The Luck Formula for Founders
What if luck is not about chance, but alignment? This post breaks down how founders can build luck on purpose, no burnout required.
3 min read


Work Smarter Not Harder: The Founder’s Guide to Staying Sane
Burnout isn’t a badge of honor. Learn how to work smarter not harder and build a business that doesn’t cost you your sanity.
2 min read
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