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Thinking Out Loud
Explore Bonny’s work, ideas and insights


Why Pricing Feels Weird After Proof of Concept
Pricing after proof of concept often feels uncomfortable for founders. This article explains why pricing gets harder after POC and what must change to scale successfully.
5 min read


ChatGPT for CEOs: From Firefighter to Leader in 30 Days
ChatGPT for CEOs is more than a tech trick. It is a way to step out of firefighting and back into leadership. In this post, Bonny Morlak shares three AI loops that give founders clarity, restore decision power, and help them hire real owners so they can scale calmly and sustainably.
3 min read


4 Signs of Product Market Fit (and 4 Fakes to Avoid)
Before you scale, make sure your demand is real. These 4 signs of product market fit separate lasting traction from startup theatre.
3 min read
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