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Thinking Out Loud
Explore Bonny’s work, ideas and insights


Selling Like a Startup Is Breaking Your Growth
If pricing suddenly feels awkward after your first real round, you may still be selling like a startup to a buyer who has already changed. This post explains why that shift breaks growth and how to fix it.
4 min read


Stop Undercharging (A Real-World Guide to Value-Based Pricing for Founders)
If you’re still pricing on instinct or investor guesses, you’re probably undercharging. This post shows founders how to stop.
3 min read


The Money Mindset That Keeps Founders Broke
Founders don’t burn out because of spreadsheets. They burn out because of old stories about money. Let’s fix that.
2 min read
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