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Thinking Out Loud
Explore Bonny’s work, ideas and insights
AI Agents and SaaS Pricing: What Happens When Nobody Churns and Revenue Drops Anyway
Your customers can love your product, renew every year and still pay you less once AI agents start doing the work of several people. Here is how to see the exposure in your own numbers before procurement does it for you.
4 min read
When More AI Makes Your Startup Slower
More AI tools should make a company faster. So why do some startups become slower as they add more? The answer may have less to do with the technology and more to do with how the company operates around it.
4 min read
When Your Startup Has Outgrown a Customer
Some customers helped you get to where you are. But when your company changes, not every customer still fits. Here’s how founders can handle that difficult transition without damaging the relationships that mattered.
5 min read
Why Your Startup Strategy Keeps Drifting
Your strategy can be clear in your head and still drift across your company. Here’s why founders create different versions of the same strategy, and what to look for before blaming the team.
3 min read
Your business isn't broken. That's the problem.
Your startup might not be broken. The problem could be all the things that are just OK. Learn how seemingly harmless clients, features, and deals can quietly drain your time, attention, and capacity.
3 min read
The Wall With Your Name on It
Every founder I've worked with has one trait that made them successful, and nine times out of ten, that same trait becomes the ceiling on the company. Not a weakness. The thing you got promoted for. This is about the wall with your name on it, why it's usually invisible to you, and the one question that finally exposes it.
5 min read
The Most Expensive Person on Your Leadership Team Isn't the Worst Performer
The biggest threat to your leadership team isn't always poor performance. Sometimes it's someone who's simply "good enough." Here's why founders avoid the conversation, and why waiting only makes it harder.
2 min read
Single Points of Failure in Startups: The Hidden Risk That Can Break Your Company
Most founders think single points of failure are systems, clients, or suppliers. The reality is often much closer to home. Learn how hidden dependencies, founder bottlenecks, and key-person risk quietly build up inside growing companies and what you can do before they become expensive.
4 min read
Why Success Feels Empty as Your Startup Grows
Many founders reach big milestones and feel… nothing. This is not a lack of gratitude. It is a natural response to pressure. Here is why success feels empty in startups and how to bring the feeling back.
2 min read
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