Most hiring problems in startups are not really hiring problems. They are phase problems. The people who helped you survive early chaos are not always the people who help you scale. In this article, Bonny Morlak explains what cultural fit actually means after product market fit, why startups quietly break after growth, and how founders should rethink hiring before the wrong people slow everything down.

Most founders avoid disaster planning, not because it’s unimportant, but because it leads to a difficult conversation. Here’s why it becomes a leadership responsibility and how to handle it without breaking trust.