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Thinking Out Loud
Explore Bonny’s work, ideas and insights


Startup leadership: why you can’t step away from your company (and how to fix it)
Many founders struggle to step away from their company, not because systems are broken, but because of a deeper startup leadership challenge. Here’s how to fix it.
3 min read


Startup Simplicity: What Would You Do If It Was Easy?
Startup simplicity often disappears as companies grow, replaced by unnecessary complexity. This blog explores why founders make things harder than they need to be and how to return to clarity.
3 min read


Startup Breaking at 20 Employees: Why Everything Starts Slowing Down
There is a stage in every startup where things start to feel heavier. Not because the strategy is wrong, but because what worked before no longer scales. If your company feels harder to run as it grows, this might explain why.
3 min read
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