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Thinking Out Loud
Explore Bonny’s work, ideas and insights
Why High-Stakes Sales Meetings Are Never About Logic
High-stakes sales meetings are rarely decided by logic. This article explains why buyers decide emotionally first, how trust shapes outcomes, and what founders must change to stop losing deals.
5 min read
Why Pricing Feels Weird After Proof of Concept
Pricing after proof of concept often feels uncomfortable for founders. This article explains why pricing gets harder after POC and what must change to scale successfully.
5 min read
Before You Hire a Coach, Read This
Most founders rush to hire a coach when things get hard. But not all help is equal. Here’s how to know whether you need an advisor, a mentor, or a coach, and when each makes the biggest difference.
3 min read
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