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Thinking Out Loud
Explore Bonny’s work, ideas and insights


Why Raising Prices Isn’t the Scary Part After Product Market Fit
Raising prices after product–market fit feels scary for most founders. Not because pricing is hard, but because ending the early relationship is. This post explains why underpricing is usually a boundary problem, not a pricing one.
3 min read


Selling Like a Startup Is Breaking Your Growth
If pricing suddenly feels awkward after your first real round, you may still be selling like a startup to a buyer who has already changed. This post explains why that shift breaks growth and how to fix it.
4 min read


Advice to My 30-Year-Old Self: What I Wish I Knew When I Was Building My Startup
If I could talk to my 30-year-old self, I wouldn’t give business tactics. I’d talk about focus, relationships, burnout, and the quiet mistakes that affect startups more than strategy.
4 min read


Hard Dopamine vs Cheap Dopamine: How to Reprogram Your Brain to Get Shit Done
If you feel distracted, foggy, or unmotivated, you’re not broken. You’re burning cheap dopamine and starving hard dopamine. This article explains how to reprogram your brain to get shit done again.
3 min read


Stop Approving Decisions (Do This Instead)
Stop approving decisions as your company scales. This article explains why approval mode slows founders down and how veto mode restores speed without losing quality.
3 min read


Hiring for Scale: Why Most Startups Break Here and How to Fix It
Hiring for scale is where many startups lose momentum. This blog breaks down why fast hiring creates chaos, how to define roles with clarity, and the framework founders use to grow without breaking the company.
3 min read


Before You Hire a Coach, Read This
Most founders rush to hire a coach when things get hard. But not all help is equal. Here’s how to know whether you need an advisor, a mentor, or a coach, and when each makes the biggest difference.
3 min read


How to Charge More Without Losing Customers
Most founders undercharge out of fear. This blog unpacks how to charge more without losing customers by focusing on value, not cost, and shows how to price for trust, not resistance.
2 min read


How to Be More Productive by Doing Less
Real productivity isn’t about doing more. It’s about doing less, with intention. This guide breaks down how to be more productive by doing less and building a system that protects your energy and focus.
2 min read


How to Hire the Right Team: Avoid the Founder Hiring Trap
You just raised millions, but your next hire could make or break everything. This post breaks down how to hire the right team, avoid the dream-hire trap, and build a culture that scales without burning your runway.
3 min read


Stop Selling Like a Founder: Build a Sales System That Scales
If your sales only work when you are in the room, you do not have a strategy. This guide shows you how to stop selling like a founder and build a system that scales.
3 min read


ChatGPT for CEOs: From Firefighter to Leader in 30 Days
ChatGPT for CEOs is more than a tech trick. It is a way to step out of firefighting and back into leadership. In this post, Bonny Morlak shares three AI loops that give founders clarity, restore decision power, and help them hire real owners so they can scale calmly and sustainably.
3 min read


4 Signs of Product Market Fit (and 4 Fakes to Avoid)
Before you scale, make sure your demand is real. These 4 signs of product market fit separate lasting traction from startup theatre.
3 min read


Why Your Startup Feels Stuck (And How to Fix It)
Your startup is growing but feels stuck. This post explains why it happens and the one skill that gets you moving again.
2 min read


The Dark Truth About Chasing Money in Startups
Chasing money feels like progress, but it can quietly kill your startup. Here’s how to raise and scale without losing what matters.
2 min read


The Luck Formula for Founders
What if luck is not about chance, but alignment? This post breaks down how founders can build luck on purpose, no burnout required.
3 min read


Work Smarter Not Harder: The Founder’s Guide to Staying Sane
Burnout isn’t a badge of honor. Learn how to work smarter not harder and build a business that doesn’t cost you your sanity.
2 min read


Why You’re Falling Behind (and How a Broken System Is to Blame)
Feeling behind? It’s not you, it’s your system. Learn how to build default momentum and reclaim your focus without burning out.
2 min read


Cash Flow Habits for Founders Who Want Sanity and Scale
Cash flow stress isn’t about how much you make. It’s about what you do with it. These 7 habits changed everything for my business.
3 min read


Timeboxing System for Founders Who Want Clarity, Not Chaos
Most founders don’t need another planner. They need clarity.
This post breaks down a simple timeboxing system for founders who are tired of reacting to every notification and want to start working on what truly matters. If your to-do list feels endless, this is how you take your focus (and your week) back.
3 min read
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