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Thinking Out Loud
Explore Bonny’s work, ideas and insights


Why Pricing Feels Weird After Proof of Concept
Pricing after proof of concept often feels uncomfortable for founders. This article explains why pricing gets harder after POC and what must change to scale successfully.
5 min read


Selling Like a Startup Is Breaking Your Growth
If pricing suddenly feels awkward after your first real round, you may still be selling like a startup to a buyer who has already changed. This post explains why that shift breaks growth and how to fix it.
4 min read


Stop Undercharging (A Real-World Guide to Value-Based Pricing for Founders)
If you’re still pricing on instinct or investor guesses, you’re probably undercharging. This post shows founders how to stop.
3 min read
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