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Thinking Out Loud
Explore Bonny’s work, ideas and insights


Why Disaster Planning Becomes a Leadership Problem
Most founders avoid disaster planning, not because it’s unimportant, but because it leads to a difficult conversation. Here’s why it becomes a leadership responsibility and how to handle it without breaking trust.
3 min read


Startup Simplicity: What Would You Do If It Was Easy?
Startup simplicity often disappears as companies grow, replaced by unnecessary complexity. This blog explores why founders make things harder than they need to be and how to return to clarity.
3 min read


Startup Breaking at 20 Employees: Why Everything Starts Slowing Down
There is a stage in every startup where things start to feel heavier. Not because the strategy is wrong, but because what worked before no longer scales. If your company feels harder to run as it grows, this might explain why.
3 min read


Founder Emotional Triggers: The Hidden Reason Your Startup Is Stalling
Your startup may not be stalling because of strategy. It may be your founder emotional triggers quietly limiting scale.
4 min read
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