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Thinking Out Loud
Explore Bonny’s work, ideas and insights


The Wall With Your Name on It
Every founder I've worked with has one trait that made them successful, and nine times out of ten, that same trait becomes the ceiling on the company. Not a weakness. The thing you got promoted for. This is about the wall with your name on it, why it's usually invisible to you, and the one question that finally exposes it.
5 min read


Why Startup Success Feels Empty: The Hidden Cost of Goal Fog for Founders
You hit the milestone. Closed the round. Signed the customer. Achieved the goal you've been chasing for months.
So why does success sometimes feel strangely empty?
Many founders experience a quiet emotional crash after major wins, yet few talk about it openly. In this article, we explore why startup success feels empty, how "goal fog" develops, and why learning to let wins land can make you a stronger leader.
4 min read
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