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Thinking Out Loud
Explore Bonny’s work, ideas and insights


Tough vs Strong CEO: Why the Toughest Leader in the Room Is Often the Biggest Risk
Startup land applauds the CEO who never flinches. But tough is not strong, and armour keeps out the early warnings you need most. Here is what strong leadership looks like instead, and the one conversation worth having this week.
3 min read


The Wall With Your Name on It
Every founder I've worked with has one trait that made them successful, and nine times out of ten, that same trait becomes the ceiling on the company. Not a weakness. The thing you got promoted for. This is about the wall with your name on it, why it's usually invisible to you, and the one question that finally exposes it.
5 min read


Founder Emotional Triggers: The Hidden Reason Your Startup Is Stalling
Your startup may not be stalling because of strategy. It may be your founder emotional triggers quietly limiting scale.
4 min read
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