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Thinking Out Loud
Explore Bonny’s work, ideas and insights


Why Pricing Feels Weird After Proof of Concept
Pricing after proof of concept often feels uncomfortable for founders. This article explains why pricing gets harder after POC and what must change to scale successfully.
5 min read


When the Startup Growth Phase Stops Feeling Exciting
If your startup feels less exciting and more repetitive lately, you’re not failing. You’ve entered the startup growth phase most founders misunderstand.
3 min read


Why Raising Prices Isn’t the Scary Part After Product Market Fit
Raising prices after product–market fit feels scary for most founders. Not because pricing is hard, but because ending the early relationship is. This post explains why underpricing is usually a boundary problem, not a pricing one.
3 min read


Selling Like a Startup Is Breaking Your Growth
If pricing suddenly feels awkward after your first real round, you may still be selling like a startup to a buyer who has already changed. This post explains why that shift breaks growth and how to fix it.
4 min read


Advice to My 30-Year-Old Self: What I Wish I Knew When I Was Building My Startup
If I could talk to my 30-year-old self, I wouldn’t give business tactics. I’d talk about focus, relationships, burnout, and the quiet mistakes that affect startups more than strategy.
4 min read


Stop Approving Decisions (Do This Instead)
Stop approving decisions as your company scales. This article explains why approval mode slows founders down and how veto mode restores speed without losing quality.
3 min read


Hiring for Scale: Why Most Startups Break Here and How to Fix It
Hiring for scale is where many startups lose momentum. This blog breaks down why fast hiring creates chaos, how to define roles with clarity, and the framework founders use to grow without breaking the company.
3 min read


Comfort Is the Enemy: Why Growth Feels So Uncomfortable
We spend our lives chasing comfort — but every breakthrough begins in discomfort. Learn how to grow without burning out.
2 min read


Before You Hire a Coach, Read This
Most founders rush to hire a coach when things get hard. But not all help is equal. Here’s how to know whether you need an advisor, a mentor, or a coach, and when each makes the biggest difference.
3 min read


How to Charge More Without Losing Customers
Most founders undercharge out of fear. This blog unpacks how to charge more without losing customers by focusing on value, not cost, and shows how to price for trust, not resistance.
2 min read


How to Be More Productive by Doing Less
Real productivity isn’t about doing more. It’s about doing less, with intention. This guide breaks down how to be more productive by doing less and building a system that protects your energy and focus.
2 min read


How to Hire the Right Team: Avoid the Founder Hiring Trap
You just raised millions, but your next hire could make or break everything. This post breaks down how to hire the right team, avoid the dream-hire trap, and build a culture that scales without burning your runway.
3 min read


Stop Selling Like a Founder: Build a Sales System That Scales
If your sales only work when you are in the room, you do not have a strategy. This guide shows you how to stop selling like a founder and build a system that scales.
3 min read


Why Female-Led Startups Outperform (The Truth About DEI)
Why Female-Led Startups Outperform (The Truth About DEI) shows how diverse teams innovate faster, fix blind spots, and make startups more profitable.
2 min read


4 Signs of Product Market Fit (and 4 Fakes to Avoid)
Before you scale, make sure your demand is real. These 4 signs of product market fit separate lasting traction from startup theatre.
3 min read
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