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Thinking Out Loud
Explore Bonny’s work, ideas and insights


Tough vs Strong CEO: Why the Toughest Leader in the Room Is Often the Biggest Risk
Startup land applauds the CEO who never flinches. But tough is not strong, and armour keeps out the early warnings you need most. Here is what strong leadership looks like instead, and the one conversation worth having this week.
3 min read


Your Best Ideas Might Not Happen at Work
Sometimes the problem isn't that you need to think harder. You've simply been looking at it the same way for too long. Discover why getting away from your normal environment can help you see problems differently and why your best strategic thinking might happen somewhere far from your desk.
3 min read


Hire Slow, Fire Fast
The worst hire isn't always the person who can't do the job. Sometimes it's the person who can, but quietly makes your company a worse place to work. Learn why founders ignore hiring red flags and how to tell the difference between instinct, discomfort, and your own history.
3 min read


Why Loyalty Can Destroy Your Startup
Holding on to people can feel like the loyal thing to do. But when a company outgrows a role, avoiding the conversation doesn't protect anyone. It may be the very thing putting the entire business at risk.
2 min read
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