The Luck Formula for Founders
- Bonny Morlak
- Jul 23
- 3 min read
What if luck isn’t random? What if it’s something you’re actually shaping, without realizing it?
Why Some Founders Attract Breaks While Others Burn Out
Some founders seem to always be in the right place at the right time. The right intros. The right investors. The perfect hire. The last-minute opportunity.
It’s easy to chalk it up to privilege or personality. But what if there's more to it?
In this week’s video, I unpack the luck formula for founders. Not a gimmick. Not manifesting. Just the honest truth about how luck really works when you’re building a company with integrity, clarity, and momentum.
What Real Founder Luck Actually Looks Like
Forget the unicorn fairytales. Luck in a startup context is not about getting discovered. It’s about getting aligned.
The most "lucky" founders I’ve worked with aren’t chasing everything. They’ve narrowed their energy. They’ve detoxed the noise. And it shows up in how people respond to them.
Luck, in this context, is people offering help before you ask. The right client finding you. Momentum that builds without a marketing campaign. It’s alignment in action.
Step One: Be Your Real Self or Stay Invisible
Your startup self might be pitch-deck polished. Your LinkedIn self might be strategic. But if your actual nervous system is tense and out of whack, people feel it.
You don’t need to be perfect. You need to be real. The more you show up authentically, the more the right people can find you, and stay.
People don’t usually say, “You’re being fake.” They just don’t follow up.
Step Two: Clean Up Your Energy Leaks
Founders don’t burn out because of long hours. They burn out from the cost of masking. Your fear leaks into your pricing. Your control issues show up in how you hire. Your insecurity makes you overexplain.
Want better luck? Create the kind of energy people trust and want to be around.
Step Three: Detox the Drains, Curate the Crew
You don’t owe access to people who only love the small version of you.
A founder’s circle isn’t just social. It’s strategic.
Build a crew who:
Celebrate your wins without shrinking
Challenge your blind spots without ego
Make you feel calm and brave in the same breath
Luck loves that environment.
Step Four: Be in the Room Where Luck Lives
Luck cannot find you if you are hiding behind Notion and Slack. Put yourself in places where sharp, kind humans hang out.
Host dinners
Say yes to events
Help someone first
Serendipity needs proximity.
Step Five: Ask for Help Like a Human
Vague requests get vague responses. Instead of “Do you know any investors?” try “I’m looking for three warm intros to people who fund pre-Series A climate tech in Australia.”
Be honest. Be clear. Say what outcome you want. That’s a magnet for generous people.
Step Six: Play More. Really.
Joy is not indulgent. It’s fuel.
When you play, you become lighter. Sharper. More creative. You remember why you’re building this thing. And luck follows people who are lit up, not running on fumes.
Recap: The Luck Formula for Founders
Here’s the short version:
Be real. Heal your nervous system. Let go of the people draining you. Find your crew. Show up in real rooms. Ask clearly. Play a little more.
Try it for 30 days. Then come back and tell me what changed.
If this resonated, share it with a founder who needs a better kind of luck.
What’s Next?
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