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We commit to each other — with flexibility if life happens.

Real change takes time, which is why I ask for a 6-month commitment from both sides. That’s the space we need to stabilise, build rhythm, and make transformation stick.

But startups are unpredictable. If things don’t work out, if you run out of runway, or if either of us feels the fit isn’t right — you can cancel anytime, for any reason. I’ll do the same if I feel I can’t deliver what you need. No hard feelings, no fine print.

Money-Back Guarantee: In the first month, if you’re not 100% satisfied, I’ll give you your money back. Simple as that.

“Is this you?” Checklist

Constant firefighting & decision fatigue

Everything lands on your plate, nothing moves without you.

Forecast or pipeline you don’t trust

Board, investors, or team doubt the numbers.

Delegation avoidance

You keep doing too much yourself, and new hires slow things down.

Runway anxiety

Whether you’ve just raised or not, burn rate feels terrifying.

Hiring missteps & culture wobble

Wrong people in wrong roles, early culture feels at risk.

Investor pressure & board dynamics

Constant updates, politics, and expectations piling up.

Founder bottleneck

Micromanaging, stuck in the weeds, hard to let go of control.

Coaching for founders

Who need to stabilise, build rhythm, and scale without losing themselves.

Work with me 1:1. No fluff, no quick fixes — just tactical clarity, accountability, and care.

Packages

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VIP /
On-Call

USD $6000/month

Best for:

Series A–B founders building repeatability without burning out. Real-time support, and no single-point-of-failure around the founder.


Outcomes:

Operating rhythm that runs without you as bottleneck.
 

Board-ready forecasting and decision log.
 

Hiring and onboarding decisions made fast, with less regret.
 

Calm escalation path for emergencies.

 

Access:

Email, phone, text, and video (emergencies included).
 

Response within 12 hours, weekends for urgent issues.
 

4× 60-min + 4× 30-min calls per month, plus async as needed.
 

Term:

6-month commitment, cancel anytime, money-back guarantee in month one.

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Premium / Weekly

USD $3,000/month

Best for:

CEOs who want solid decision support, plus advice on operational strategies and tactics.

Outcomes:

Weekly execution cadence (GTM, CS, Product).
 

Clean pipeline hygiene and forecast you can stand behind.
 

Delegation plan with named owners and backups.
 

Culture that tolerates teachable failures.
 

Access:

Email and phone support.

Response within 24 hours on business days.

4× 60-min calls per month

Term:
6-month commitment, cancel anytime, money-back guarantee in month one.

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Basic / Monthly

USD $1,200 / month

Best for:

Founders who want guidance and accountability without weekly calls.
 

Outcomes:

Monthly prioritisation and progress review.

Clear next steps for the quarter.

Access to templates and tools.

 

Access:

Email support, response within 48 hours.

1× 90-min call per month.

Term:
6-month commitment, cancel anytime, money-back guarantee in month one.

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Custom / Scoped

Custom coaching for complex situations.

Not every founder pain fits neatly into a package. Sometimes it’s a mix of survival chaos, scaling demands, board politics, and personal patterns that won’t shift.

 

For those cases, I scope a custom engagement with you.

 

Survival & Firefighting

  • Cashflow cliff and runway anxiety

  • Customer acquisition black hole

  • Co-founder conflict and trust breakdowns

  • Product chaos and endless pivots

  • Investor rejection spiral

  • Hiring the first employee

  • Focus paralysis

  • Operational overload
     

Scaling & Operations

  • Delegation avoidance

  • Forecast or pipeline you don’t trust

  • Hiring urgency and missteps

  • Culture wobble as team expands

  • RevOps & dirty data killing decisions

  • Pricing & packaging dilemmas

  • Customer success motion breaking down

  • Executive hiring & timing
     

Leadership & Pressure

  • Investor pressure & board dynamics

  • Founder bottleneck and micromanaging

  • Leadership cadence missing

  • Decision overload at the top

  • Identity shift from builder to CEO
     

Human & Resilience

  • Burnout recovery

  • Money fears and financial trauma

  • Success guilt

  • Family vs. startup tension

  • Loss of confidence after rejection

  • Isolation at the top

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