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Why Slowing Down as a founder Is a Startup Power Move

  • Writer: Bonny Morlak
    Bonny Morlak
  • May 21
  • 2 min read

Busy = Avoidance
Busy = Avoidance

Let’s get this out of the way: you are not lazy. You’re overwhelmed.

There’s a difference. 


When your day’s a blur of inboxes, Slack threads,

and “just one more task,” it’s easy to feel like you’re falling behind.


But here’s the truth, being busy isn’t the badge you think it is. Sometimes, it’s just avoidance in disguise. In this post (and the video below), we’ll unpack why slowing down isn’t weakness, it’s a leadership edge.





Why Founders Confuse Chaos with Progress


Founders love momentum. But we often confuse motion for meaningful progress

Twelve-hour days don’t always lead to clarity, just fatigue.


Tim Ferriss once said, “Being busy is a form of laziness, lazy thinking and indiscriminate action.” 


And honestly? He’s right. When you’re constantly reacting, you’re avoiding the one thing that matters.



Slowing Down as a founder Is a Skill


We live on a planet spinning at over 1000 miles per hour. And still, we think everything must happen today.


Here’s what happens when you pause:

  • You stop reacting and start choosing.

  • You stop spiraling and start prioritizing.

  • You stop performing for others and start showing up for you.


Slowing down as a founder helps you reset your nervous system so you can lead with clarity, not cortisol.



The One Question That Changed Everything


Here’s the exact question I ask myself when I feel scattered: “If this was the only thing I did today, would I be proud of how I spent my time?”

That one shift changed how I work. Now, I start with a 90-minute block each day to do that thing, the one that moves the needle.


It’s not sexy. But it’s how progress happens.





Recap


Busy is not better. It’s often just avoidance.

Slowing down is a clarity tool. Use it intentionally.

Ask the hard question. Then do the one thing that matters most.


If this resonated, share it with a founder who needs to hear it.



What’s Next?


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